How To Safeguard Your Business Against Social Media Risks
📌 What would you do if your entire audience disappeared overnight?
This isn’t just a hypothetical question. The recent TikTok ban in the US, even though brief, was a wake-up call for many creators and businesses. It highlighted the risks of relying too heavily on social media to make a living.
Here are a few key takeaways I hope people learned:
The number of followers or subscribers you have is not actually yours.
No matter how big your audience is, you’re at the mercy of the platform.
Algorithms, bans, or shutdowns can change everything overnight.
🎯 Social media has undeniable value:
It’s great for staying in touch with friends and connecting with people globally.
It lets you document your life, find inspiration, and reach new audiences.
It even offers incredible opportunities to monetize your content.
But there’s a hidden danger: overdependence.
💡 For entrepreneurs, social media creates a false sense of security. You see your follower count and assume every post reaches your audience. The reality is very different. Algorithms decide visibility, and platforms can restrict or remove your access in an instant.
From my own experience running Warrior Flow School, I’ve found that email marketing has far better conversion rates than social media. While social media is great for discovery, it’s through email that people build trust and take action. It’s been the best way for us to get people to sign up for our trainings.
✉️ That’s why I always tell fellow entrepreneurs: start a newsletter and collect email addresses.
With email, you own the audience.
You’re not dependent on algorithms or external platforms to reach your people.
You can build deeper relationships and earn their trust—because they’ve invited you into their inbox.
🛠 Tools like Substack (which I use) are a great way to start. It’s free, works as both a newsletter and blog, and is super user-friendly. More conventional email marketing tools like Mailchimp and ConvertKit also work well, especially if you need advanced features.
🤔 Want proof of how fragile social media dependency can be? My wife Rosie follows an influencer we interviewed on our podcast Just Interesting People. This creator used to earn most of her income on YouTube but transitioned to TikTok for better reach. Imagine how devastating it would have been for her if the ban had lasted. That’s the danger of putting all your eggs in one basket.
📈 For entrepreneurs, newsletters aren’t just a safety net—they’re a powerful tool. Social media might get someone’s attention, but email builds trust. Once you have their email, you have a direct, personal line to connect, share, and grow. And that’s something no algorithm can take away.
✨ Starting a newsletter isn’t hard. If you need help or advice on how to get started, feel free to reach out—I’m happy to guide you!